AppLED is an app that allows you to control wirelessly LED lamps. The system is working with a wide range of LED lamp models. It runs on iPhone, iPad and any iOS7 device. I was in charge to define a visual identity for the product, from the app icon to the user interfaces.
I produced moodboards to set the possible creative directions. Moodboards are visual compositions of selected images, carefully chosen and assembled to reflect or express the aspects of the product and its qualities.
From the creative direction ensues the main elements of the visual identity. The hexagon becomes one of the main symbol of the app. With sharp edges creating oblique lines, it creates a dynamic impression, expressing efficiency and technology. Polygons with six sides reminds also the bees honey combs, a strong modular home structure.
The dark backgrounds makes colors poping out. It evokes also the night time, when the app is mostly used. Colors displayed in the app are almost always related to the lamps, emphasizing on the main purpose of the product.
The user can save a preset of colors under a Scene. He can take a picture to remember what the scene looks like. I provided solutions to keep the UI elegant and coherent regardless of the quality of the pictures.